Oxford United Football Club decided to bring in their own branded sportswear and football kit. It was thirty years since they had won the Milk Cup and to celebrate this they replicated the style from that season. We were asked to brand the swing tags and packaging to accompany this new style. Using our existing style guide that we have brought to the club, we produced packaging that stood out, having instant recognition as a club product, creating a brand loyalty with it.
Oxford United Football Club