No longer about just ripping and sticking nice pictures from magazines, mood boards have fast become an important part of our client planning process here at Alchemy HQ. And we are not alone.
Digital mood boards have seen a gain in popularity as brands look for more creative ways to communicate their vision. And with people now used to curating and researching ideas on Instagram and Pinterest, it’s a great way to quickly communicate concepts and plan upcoming campaigns.
What should you put in a mood board?
This is simple – anything that inspires! From images to typography, video, shapes, textures, colours, composition, soundbites, graphics, sketches…absolutely anything that helps you bring an idea to life.
Just make sure that you have a clear title for your board, before you start, to keep you focused.
Here are our top 4 reasons why you should use Mood boards for planning:
Every time we work up a mood board, it means taking a step back from emails and thinking visually about themes, events, designs. We’ve said it before, but taking time out to search for creative inspiration is so important, whether it’s working remotely, taking meetings outdoors, or listening to a podcast.
Use Google Image search, take a look at a specific hashtag feed on Instagram, look around for visuals / designs / colour palettes that might inspire your subject. Research different industries and search worldwide for inspiration. You’ll be amazed what you can find!
We tend to be working months ahead, often planning content around upcoming seasonal events or campaigns. Creating a mood board around Christmas artwork in July, for example, allows you to get into a slightly different headspace. Starting early on seasonal boards will allow you to keep a step ahead.
It’s a good idea to create a separate mood board for each future event or campaign, and keep them as live, evolving documents. If creating them digitally, keep them organised into folders so that you can easily check back on past ideas.
Whether you are an agency communicating your content vision to a client, a client briefing artwork to an agency, or pitching your own brand collaboration, a well thought out mood board can easily explain a concept or idea.
It’s also a great feedback tool and there will often be areas of a mood board that inspire a new idea too, so they are a great way to tighten up a concept. It also allows you to easily obtain sign-off, ready for the design or implementation stage.
Keeping areas of your mood board consistent (in terms of logo and primary brand colours) is a good tip to ensure that each board keeps your branding consistent across campaigns. Not all of the ideas and visuals you use in your board will work against your own brand guidelines, so it’s important to keep your branding in mind.
Don’t be afraid to use filters or pin your brand colours next to images. You may have a different style in mind for each campaign or event, but it’s important to make sure that your customers / clients will be able to clearly identify your work.
Ultimately, whether you are screen-grabbing images for a Powerpoint slide, using Pinterest, or creating a mood board wall, it’s not the medium that matters, but getting all your ideas and inspiration in one place.
Try it out, and let us know if it helps you to plan ahead!