‘Tis the season to…

(press PLAY to enjoy our top tips and some festive animation!)

 

With Christmas just around the corner, it’s not too late to create engaging and on-brand festive content, to inspire and entertain your audience. 

After a big year of change and uncertainty, audiences and customers are looking to brands online for some light relief. Recent Twitter research suggests that 72% of people hoped to see festive adverts and content to distract and entertain, offering escapism and a sense of fun. 

But of course, it’s important to consider your audience and customer base,  making sure that the brand experience you offer online is as personalised, and as human, as it can be. 

So even before planning in your social media content, it’s worth stopping just to check you are keeping up with your audience:

  • How is your brand offer specifically relevant and helpful, post-Covid.
  • Has your audience or customer profile changed over recent months? It’s likely that their routine, purchase decisions or priorities may have shifted, so make time to consider this. 
  • What can you offer to add value to your audience, what do they need, what are their current pain points? 

Then it’s time to connect with them online. Invite conversation, show your support, build your community. 

Above we’ve compiled our favourite 22 ways to approach your social media content over the coming weeks, from content ideas to branding (press play to bring it to life!) 

And remember to have some fun with your channels – now more than ever, people are looking for some festive cheer!

Wishing you all a happy and safe December, 

Team Alchemy

 

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