Arc Group

The client

Swedish company Swegon is all about air – clear air, heated air and the stuff that gets carried by the air around you. In this case, smoke. Swegon manufacture smoke dampers that are placed in a building’s air conditioning and ventilation ducting to inhibit the spread of smoke which, due to recent tragic events, are firmly in the spotlight.

The brief

Our first task was to create a branding that could be rolled out across the group of companies giving them a uniform appearance yet be adaptable enough to cope with the demands of each division’s marketplace. Once this branding was established we had to create a web site to convey the ethos and track record of the group of companies.

Our approach

In this instance there were four heads of company and a Group Managing Director’s opinion to take into consideration and each had an individual requirement. We to listened carefully to all concerned and then found the correct path to take that served everyone in equal measure.

What we delivered

Vehicle livery was a particular concern, as it needed to stand out and be instantly recognisable to social housing residents who consider Arc as a company who look after their homes and be highly visible on a large site with multiple contractors working. The branding for Arc we delivered did everything we were briefed it should do and continues to be adapted for new companies being formed within the Arc Group. The subsequent web site carries the day-to-day communication of all the companies in the form of social media and up to minute case studies of all projects that the group are involved in.

The result

The Arc Group continues to expand and has one of the most instantly recognizable brandings currently seen on construction sites in London and the southeast. It’s being used to its fullest extent across the vehicle fleet, work wear, signage, online and most importantly their customers who consider it a trusted mark of quality.