Art Projects for Schools are a leading school fundraising supplier, based in Kent, transforming millions of children’s artworks into professionally printed Christmas cards every year. At the beginning of 2018 they were looking for an agency to take on their social media and create engagement around their brand, whilst also taking a lead on design and creative.
The initial brief was to asses existing social media presence, and create consistency and engagement across all channels. We were also asked to offer design resource for various projects, and re-brand and update assets. Since then we have also been proactive in marketing initiatives to help devise a clear marketing strategy.
As a multi-functional team, we could quickly support on everything from digital campaigns to social content and design work from the outset, allowing for consistency across all channels. With heritage firmly held in celebrating children’s creativity within the classroom and beyond, we have focused on this as a key theme to run through all the content we produce.
What we delivered
With a team working on Art Projects for Schools we have worked hard to identify ways to engage a varied target audience through specific social media channels. We have also been responsible for creating mini campaigns to drive website traffic, specific content to reflect the brand and taking learnings forward to 2019 planning. In terms of design work, we have been working on everything from re-designing project packs to re-branding, increasing consistency across all Art Projects for Schools material.
APFS now have a consistent look and feel throughout all their communications. On social media, followers have grown +200% on Twitter, engagement has risen +500% on Facebook, and Pinterest views have increased +520%. Our work on Instagram has also doubled the number of impressions over the latest period, as we target users with specific, relevant content. All of this activity is designed to drive brand awareness, and brand engagement. Simplifying Project packs and making their digital media more eye-catching and engaging has also supported growth in orders as we move forward into our 2019 campaign.