Hogies Online

The client

Hogies Online deliver high end cosmetic and lifestyle brands at discounted prices all year round. They had reached a point in which they wanted a company to bring new ideas to the table and approach avenues for their growing business. We developed a fresh look and created new thought around brand awareness using social media, email marketing and consistency across artwork.

The brief

Examine the look and feel of the website, give fresh ideas for marketing campaigns and help create new and engaging artwork that allows the excellent service and discounts that Hogies Online offer stand out and be recognised in a crowded marketplace.

Our approach

As a full-service agency, we created a brand identity, digital marketing, social content strategy and engaging ideas to drive a new customer base to Hogies Online, exploring new avenues with bespoke campaigns to target specific audiences. We also ran a brand session with Hogies Online, to give them a chance to take a step back from every day and to re-evaluate their brand, tone of voice and social strategy.

What we delivered

We worked closely with the team at Hogies Online, leading on ideas for a number of campaigns, using email marketing and social content targeted promotions. Using clever competitions to attract new customers we increased their following on all social media channels (+236% across all platforms) and helped increase their subscriber mail list by 219%. We created a fresh new look, updated all website generated emails and worked closely with the team to deliver a confident and comprehensive GDPR campaign. We made bespoke artwork that was consistent across all digital platforms, and have increased Hogies Online email revenue by 585.51% yoy.

The result

Our Black Friday 2019 campaign was one of the most successful campaigns to date. We worked closely with the team at Hogies to create artwork, marketing emails and social media content. We continue to work closely on numerous campaigns and open up new avenues in their industry and further afield.