Love Letchworth

The client

Love Letchworth are the driving force for improvement within the town of Letchworth and a voice for local shops and businesses.

Their mission? To make the town a unique and inspirational destination for all to enjoy; attractive, social, innovative, creative, convenient and most of all thriving!

The brief

Reflecting the culmination of all the hard work from Summer 2021 and a renewed strong focus on the relationship that business owners and town centre users have with the first Garden City, the BID wanted to re-energise and refocus to develop their offering with new a new look and feel.

Working alongside the BID’s Cathy and Alice, we were asked to rebrand their logo, including colour palette and font choices, as well as to manage their website build to ensure consistency throughout.

Our approach

Having our HQ based in Letchworth, the team already had a good knowledge of a town which allowed us to apply the town’s heritage to all creative.

Creating a bank of artwork for website, social and print content was a priority, showcasing Letchworth as a town, and Love Letchworth as a brand by establishing a clear and consistent identity across platforms.

What we delivered

We delivered a new look and feel for the town of Letchworth. The new logo reflects the history of Letchworth Garden City and Sir Ebenezer Howard’s answer to the question “Where will the people go?” The choices being “Town, Country or Town & Country.” These spaces, referred to as ‘Magnets’, were regarded as the principles for the Garden City; open spaces, central park, and green spaces.

The new website encapsulates these principles with the hope of reflecting them in this modern time and aims to serve as a focal point for businesses and the wider community of Letchworth Garden City, the world’s first Garden City.

The result

Working closely with the Love Letchworth team, we were able to create and launch the new branding and website for the BID, including social media, postcards and a new monthly newsletter for the public, which drove awareness, traffic and increased engagement.