Norma

The client

Established in 2008, Alchemy Creations has continued to expand from a team of two, to a team of eight.

We think strategically and design effectively – creating bespoke, consistent and memorable campaigns and communications for clients worldwide. As a friendly and passionate bunch, not only are we keen on snacks, confectionary chat, and playing low quality darts, but also love developing client relationships and bringing brands to life.

The brief

As the pandemic struck in 2020, and as a fellow small business, we also experienced the business uncertainty surrounding the Coronavirus pandemic. With high streets shut, and the office closed we were more than aware of the struggles other local businesses faced.

Aside from our free resources (which we launched early in lockdown) to help brands tighten their digital marketing strategy, we thought there was perhaps something more we could do ahead of lockdown easing.

We wanted to help local businesses get clear on what this “new normal” meant to our community.

Our approach

After plenty of ideas (some better than others), we decided we needed a character to be at the forefront of the campaign, it was only right to choose “Norma” as our campaign figurehead.

Our aim –  for her to be a force for good and a comfort in challenging times, by offering support and advice to businesses who were pivoting and changing in line with this new normal. We made the decision to focus specifically on the four towns we’ve had offices in (Hitchin, Stevenage, Baldock and Letchworth).

Once the team were on board, Paul and Dottie got started on creating the strategy, and assets for the campaign. We needed the campaign to be visually attractive, and offer the help, resources and positivity that businesses needed.

What we delivered

We created bespoke cards tailored to each town, which included a QR code linking to our free resources. These were popped into all shop letterboxes ahead of the easing of lockdown.

We also created a two-page card aimed at specific businesses. Included in this was a Yorkshire tea bag (of course), a handwritten note, and a biscuit voucher with a QR code on too. Once scanned, this took you to your own customised landing page, with a call to action encouraging individuals to pop Norma an email to redeem free biscuits.

Offering free advice, and answering common FAQs, she quickly became the Alchemy Agony Aunt! The more tailored, personalised approach to our marketing allowed us to offer more support to local business networks.

The result

The eye-catching artwork has been recognised and commemorated from our clients and the local community. The campaign also resulted in two new clients. Most importantly though, Norma has become a friendly face with her featuring on our social media platforms and our newsletter too.