Oxford United

The client

Having started working with the team at Oxford United on the design of their award matchday programme, we gradually started helping on the branding and marketing aspects within the club. Over 10 years later we have formally linked with the club as their Official Creative Partner. We manage the brand and all associated artwork that is needed from the commercial department through to the recently-built training ground complex, providing a consistently recognisable style throughout.

The brief

Create a recognisable brand, bringing all departments within the club together with consistency and pride. Make the community and fans proud to be part of the club and enjoy the success of the team.

Our approach

With over a decade of working together, we understand what Oxford United means to their fans and community. We aim to make the supporters and sponsors proud to wear their colours and associate with their branding. With ever-evolving platforms to reach new audiences we’re always creating new and exciting artwork for the fans to enjoy.

What we delivered

The brand and identity of Oxford United has altered in the years that we have worked with the club. From highlighting the proud history and successes that they enjoyed, as the club has grown we have moved towards a bright and fresh look, focussing on the future, always with a nod to the past. We work closely with all departments in the club, creating a style guide and with all new ventures we make sure their identifiable brand is kept in-line, maintaining a consistent message.

The result

While not always easy to measure results in our industry we take pride in the fact that our partnership with Oxford United has continuously grown. We started with matchday programme design, taking the print in-house, working on the commercial branding, and now supporting the club in every department, helping with presentations, awards nights and their club shops. We’re excited about the future of the club and look forward to being part of it.