An overview...

Collaborating with some of the world’s most recognised brands, events, and venues – from Premier League football to Grand Slam tennis events – Collab Apparel, design, manufacture and delivers completely unique merchandise collections, unrivalled in bespoke detail and finish. We were asked to develop and launch a brand identity that cohesively raises awareness and increases customer and brand recognition.

Having worked with Alchemy since the beginning of Collab, it has been an innovative and compelling experience. They guarantee the highest standards in all their work and meet deadlines consistently.
Jamie MacDonald
Collab Apparel

What did we do...

Through a series of brand sessions, we were able to help Collab Apparel connect with customers on a deep emotional level, building on their hard earned reputation of trust and reliability, who always deliver to the client specification, designed for distinction, and worn with pride.

The look and feel of this brand is an expression of its story, proposition and personality, and includes everything from the logo, colours and fonts to their tone of voice and photography style. We defined a powerful brand that is distinctly and unmistakably Collab Apparel. Focusing in on the unrivalled passion for service, exquisite desire for details and understanding of true authentic collaboration the following manifesto was born.

The results...

Establishing a strong branding architecture, we built a brand from the inside out. Starting with a strong brand story that really resonates with their customers, and continued through the brand positioning, proposition, personality and tone of voice. We gave a powerful brand strategy, rooted in behavioural science and consumer insight.

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