Shine Creative Solutions are a leading London-based creative marketing agency, delivering award-winning solutions through strategic partnerships, promotions and events, promising to make each client campaign sparkle.
With the team focused on delivering campaigns for clients, Shine were looking for support with their social media channels, to bring their case-studies to life, and share client campaigns as they go live. With many activations going live each week, the team were looking for support to update their case-studies and client portfolios to demonstrate the breadth of their work.
Shine also have a desire to continue to branch out to non-theatre clients by showcasing their experience to a variety of different sectors. Therefore driving reach and awareness formed an important part of the initial brief, to demonstrate Shine’s presence as a creative agency.
Working with Alchemy has been one of the best decisions I’ve ever made for Shine. They are an unbelievable addition to our team. They work with very limited information from us at times, listen to all we say and turn round content for us that couldn’t be more perfect. We often have very last minute content to have to pull together and with no notice, they turn things around to get things live when needed. We pull on their expertise in all sorts of other areas of our campaigns over and above their remit for Shine and they are always willing and eager to go the extra mile. They are creative, strategic, quick to respond and above all a lovely team to work with. We’d recommend Alchemy to any client we work with.Becky Slater
We worked on a strategy to first outline how we could use each channel, then introduced consistency and aimed to land brand icons and colours wherever possible. Our next step was to bring past activations to life, whilst also sharing current content. For Shine, networking through socials, shouting out the third parties and teams that make activity possible, and sharing client assets and campaigns is another key part of the strategy.
Little details like using Instagram highlights as a place to keep client case-studies live, sharing client and industry content, using hashtags and engaging through LinkedIn networks is all helping to drive reach with non-followers and new contacts.
Celebrating Shine’s 7th year, we also created a showreel to bring their incredible work to life, using their branding and impressive portfolio shots to create a 40 second video to reinforce brand messages and celebrate 7 years in the industry. We have also created a bespoke suite of GIF stickers for use on social media, re-enforcing brand messages, icons and colours.
Working closely with Becky and her team, we added vibrancy to the Shine branding, identifying the multiple aspects of their company, helping to be consistent in their communication and bring a wider audience to their social channels.